Cadillac
is blending fashion and automotive design with the launch of “Style
Driven,” a four-part video vignette offering an exclusive
behind-the-scenes look at the life of fashion stylist Erin Walsh, as she
curates outfits for guests attending the famous Costume Institute
Benefit at The Metropolitan Museum of Art in New York City.
Walsh’s keen eye for the beautiful and unique within fashion has
propelled her to be one of the most sought-after stylists, and has
already consulted the likes of Kristen Wiig, Kerry Washington and
Gwyneth Paltrow. This year, Walsh styles actress Greta Gerwig for the
Met Gala.
The video series follows Walsh as she makes her way through New York City in a Cadillac SRX
picking dresses and jewelry for Gerwig. Throughout the series, Walsh
offers insights into her process, the importance of the Met Gala and how
Cadillac helps her make everything possible.
"I have always marveled at the synchronicity of form and function in
creative design,” said Walsh. “To me, something beautiful, especially
when it comes to fashion, should be made with an attention to detail
that reflects this aesthetic. It is not inherent to design but rather
takes a certain attention to detail and one that I do look for in
architecture, theater, art, cinema and especially in brands that are
capable of consistently guarding the marriage of art and commerce.
Cadillac is so clearly an example of this, historically and today."
The annual Costume Institute Benefit features a who’s who in fashion
and culture with celebrity attendees from film, music and fashion. In
addition to the video series, Cadillac will provide VIP valet service to
a select group of celebrities attending the event.
“Fashion and design are territories that easily mesh with Cadillac’s
Art and Science philosophy,” said Melody Lee, director of brand and
reputation strategy. “Working with the team on the Vogue.TV video series
to showcase Erin’s unique approach in creating beautiful style
ensembles is quite similar to the meticulous craftsmanship that goes
into the design of Cadillac vehicles like the SRX.”
Courtesy of: Cadillac Newsroom
No comments:
Post a Comment