The Isaac Mizrahi clothing line inspired by the 2013 Chevrolet Malibu debuted on Wednesday, featuring items for the "smart, stylish woman."
The items are noteworthy because they include poppy red skinny jeans designed to "conform to any body type." The jeans are priced at $73. There is also a $140 Malibu blouse, a $298 Malibu leather jacket and a $110 Malibu boyfriend watch.
While many automakers roll out clothing and accessories linked to their cars, it is probably the first time one has gone the skinny-jeans route. High-end automakers like Land Rover, Maserati and Mercedes-Benz often feature clothing and watches or links to designers or celebrities such as Victoria Beckham.
However, it is fairly unusual for mass-market manufacturers to hook up with designers and offer more than T-shirts and baseball caps. The move is a clear signal from GM that it is targeting women in its marketing push for the Malibu.
The Malibu clothing line is set to go on sale on October 16 on LivingSocial's Shop in limited quantity, said GM in a statement.
"The 2013 Malibu is a beautifully designed car," said Mizrahi in a statement posted on the GM Web site. "Each piece of my capsule collection was inspired by the features of the car, from the leather seats that feel like they are hugging you, to the ice-blue interior lighting."
The watch's blue face is inspired by the Malibu's interior light.
Source: Insideline
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