Chevrolet today unveiled the all-new 2014 Silverado 1500 full-size pickup. New from hood to hitch, Silverado is engineered to be the strongest, smartest, and most capable Silverado ever.
The new Silverado builds on Chevrolet's 95 years of truck heritage, while raising the bar for full-size pickups. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling.
"Our customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families," said Mark Reuss, president, GM North America. "Chevrolet is committed to giving truck customers the most-refined, best-engineered pickups in the market."
The 2014 Silverado will become part of Chevrolet's three-truck portfolio, designed to let customers select the right truck for their needs. It joins the Silverado 2500 and 3500 HD pickups, the ultimate tools for towing and hauling, which were new for the 2011 model year. Chevrolet is also developing an all-new Colorado midsize pickup, which will offer proven truck capability in a space- and fuel-efficient package.
Every detail of the 2014 Silverado 1500 was designed and engineered to meet the exacting requirements of full-size truck customers and to strengthen Chevrolet's reputation for building the most dependable, longest-lasting full-size trucks – trucks with the lowest overall cost of ownership.
"Don't let the work boots fool you. Truck customers are among the most discerning and demanding in the business," said Jeff Luke, executive chief engineer for full-size and midsize trucks.
"The designers and engineers who created the new Silverado share this passion for trucks. They have built this truck – and tested it to the extremes – to give customers the right tools for the tough jobs, and they have created dozens of solutions to the challenges truck customers encounter every day."
Courtesy of: Chevrolet Newsroom
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